Strategic Sales Techniques for Non-Sales Professionals

This course is designed to help individuals without formal sales training develop essential sales and communication skills. It focuses on relationship-building, persuasive communication, and value-based selling techniques suitable for roles that influence buying decisions, such as customer service, project management, and technical support.

Suitable For:

✅ Consultants, project managers, and engineers

✅ Customer service and support staff

✅ Entrepreneurs and small business owners

✅ Anyone who engages with clients but doesn’t have a traditional sales background

Key Course Features:

✔ Introduction to modern, consultative sales techniques
✔ Understanding customer needs and decision-making behavior
✔ Building rapport and trust with clients
✔ Communicating value, not just features
✔ Handling objections and closing conversations confidently
✔ Real-world scenarios and role-playing exercises

Course Outcome:

✅ Improved confidence in customer-facing situations

✅ Ability to influence decisions and present solutions effectively

✅ Stronger client relationships and increased trust

✅ Practical tools for identifying and seizing sales opportunities

✅ Enhanced collaboration between technical and sales teams

Key Info:

Duration: 1 Day

Structure: Online / On-Premises

Participants: Up to 12

Availability: TBC

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Why people choose Samson

    
 
 
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   Marta Guinovart 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very happ with the service and the flexibility of Samson Training. Melody was very accommodating with the organisation and Kean gave us very clear and detailed information on how to proceed with first aid.
  
 
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   Paul Tanner 
 
 
 
 Trustindex verifies that the original source of the review is Google. The training was excellently delivered and was well received and understood. The service was very flexible and the candidates enjoyed it
  
 
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   Liam Bannable 
 
 
 
 Trustindex verifies that the original source of the review is Google. Service was excellent form start to finish, arranging dates for training they were very flexible. Training itself was excellent. Trainer was very good. Would highly recommend Samsung Training.
  
 
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   Connor O'Flynn 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have completed two courses with Samson Training, each with a different instructor. They have both been excellent courses with very good instructors, and the communication with the organisers are second to none. A special thanks to Melody who kept me up to date and informed on my upcoming training!
  
 
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   Caitriona Hurley 
 
 
 
 Trustindex verifies that the original source of the review is Google. Recently Booked an IOSH Health and Safety Course through Samson.  Samson did not directly provide the training but I found them easy and reliable to deal through they found a course provider to best suit my requirements. I really enjoyed the course and the course instructor through her own experience was able to provide real life examples of Health and Safety Issues. There was interaction with Q & A’s between different sections of the course which kept the course interesting.
  
 
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   Svetlana 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had few  courses done  recently  with  SAMSON Training. I  can say  all the  instructors are very professionals pleasant. I really  enjoy the the  time . Highly recommend SAMSON .
  
 
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   james hanly 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have used the services of Samson training on a number of occasions, and have always found them to be very proficient and professional at all times. I have no problem in highly recommending them for all aspects of training requirements.
  
 
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   Stephen Bryan 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fantastic service, Trainer was highly killed in course delivery and knowledge content. All questions answered. No pressure as regards learning and would highly recommend Samson for training needs.

Strategic Sales Techniques for Non-Sales Professionals

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